In every crisis,
there’s a calling.

The Soul of Change is not a tool for control but a guide to awareness.

It offers hope in despair and helps you make sense of moments when you feel stuck, overwhelmed, or disconnected.

It invites you to embrace all of life’s experiences with curiosity and compassion, encouraging you to trust that your struggles hold meaning and can open the doorway to growth, wisdom, and transformation.

Your struggles aren’t the end of the story,
they’re the beginning of a journey.

The Soul of Change Model is the foundation of my work, and a map for every journey of change and transformation.

The model has been a quiet emergence over the past five years, growing organically from my research and personal journey. It began as a faint idea, sparked by my own experiences with transformation and the patterns I noticed in others navigating life’s challenges.

Slowly, through exploration, reflection, and connection, the framework took shape. Each piece came together like a mosaic, drawn from the wisdom of my mentors, ancient and modern myths, modern psychology, somatic practices, and my evolving understanding of the interplay between personal growth and collective change.

The model is a map of transformation, a tapestry from years of inquiry, trial, and insight—a guide not just for moving through change, but for embracing it as a path to authenticity and deeper purpose.

Who am I?

Hi, I’m David Hoogland.

The Soul of Change has been an intuitive emergence from a lifetime of experiences and years of deep research to better understand my depression and burnout.

For a long time I ran a creative agency, leading teams and projects for startups and within big organisations. I thought that that was my path, until I found out it wasn’t.
Or at least not in the way I thought it was. I thought I was a designer, art-director, creative director, something along those lines. But looking back, I was a leader, a mentor, a guide, who happened to be good at his work. And this is the role I’m stepping into now. To be a mentor to those who are facing the obstacles I’ve faced. To be a guide helping people through journeys of change and transformation.
It’s what I’ve always been doing underneath all the different titles I’ve carried throughout my working life.

Every challenge we face is an invitation to step closer to our truest self. Growth begins where fear and courage meet.

Every crisis carries within it the seed of a calling.

Transformation is about peeling back the layers to reveal the strength, purpose, and light that was always within you.

You know that the antidote to exhaustion is not necessarily rest? … The antidote to exhaustion is wholeheartedness.

David Whyte

  • Anyone who feels stuck or overwhelmed by the complex challenges that life presents.

  • The Soul of Change helps you navigate the challenges of life by giving you a map to navigate your journey of change. It empowers and encourages you to trust that all your struggles hold meaning and can become a doorway to growth, wisdom, and transformation.

  • The strength of the Soul of Change lies in its simplicity. It’s not a tool for control but a guide to awareness.

    In a world that teaches us to prioritize control and stability as the path to happiness, we often find that clinging to them during life’s inevitable challenges only deepens our suffering. Obstacles are an unavoidable part of life, and navigating them requires the courage to let go of control.

    The Soul of Change offers a framework for finding guidance—whether from within or through others—helping you face life’s struggles with awareness, trust, and connection. It transforms your suffering into a pathway toward growth, wisdom, and personal transformation.