EVERY CRISIS
IS A CALLING
It’s your resistance to change
that is keeping you stuck.
A guide in challenging time
I’m a transformation coach who helps people move through change.
Anxiety feeds of uncertainty, and it’s our fear of not-knowing that often keeps us stuck.
And it’s this resistance to change that can become suffering.
But you don’t need certainty to take your next step,
you just need courage to move forward.
I help you take these first steps through the Soul of Change model that I created which is rooted in depth psychology, myth, and the wisdom of lived experience.
I offer guidance and help you make sense of moments when you feel stuck, overwhelmed, or disconnected.
I invite you to embrace all of life’s experiences with curiosity and compassion, encouraging you to trust that your struggles hold meaning and can open the doorway to growth, wisdom, and transformation.
You might find yourself here if…
You’re going through a challenging phase—feeling stuck, overwhelmed, anxious, or depressed.
Life feels directionless, like something is off, but you’re not sure what or why.
A quiet voice inside tells you something needs to change—but you don’t know how or where to begin.
You’re facing a major life shift, like searching for a new job, becoming a parent, or navigating midlife.
You sense it’s you who needs to change, but no one ever taught you how.
You’re trying to “keep it all together,” but inside you feel lost, restless, or disconnected from yourself.
You’ve achieved success but still feel unfulfilled, as if you’re living someone else’s life.
Your struggles are a gateway
to a more fulfilling life.
The
Soul of Change
Model
is the foundation of my work.
The model has been a quiet emergence over the past 7 years, growing organically from my research and personal journey. It began as a faint idea, sparked by my own experiences with transformation and the patterns I noticed in others navigating life’s challenges.
Slowly, through exploration, reflection, and connection, the framework took shape. Each piece came together like a mosaic, drawn from the wisdom of my mentors, ancient and modern myths, indigenous rituals of initiation, modern psychology, somatic practices, and my evolving understanding of the interplay between personal growth and collective change.
The model is a map of transformation, a tapestry from years of inquiry, trial, and insight—a guide not just for moving through change, but for embracing it as a path to authenticity and deeper purpose.
Who am I?
Hi, I’m David Hoogland.
The Soul of Change has been an intuitive emergence from a lifetime of experiences and years of deep research to learn to understand what my own depression, anxiety, and burnout were telling me.
I ran a creative agency, leading teams and projects for startups and within big organisations. For a while I thought that was my path, until I found out that it wasn’t.
Or at least not in the way I thought it was. I thought I was a designer, art-director, creative director, something along those lines. But looking back, I was a mentor who happened to be good at his work because I worked hard for it. But the hard work distracted me for a long time from finding the work I was meant to do. And this is the role I’m gently stepping into now. To be a mentor to those who are facing the obstacles I’ve faced. To be a mentor to others who are going through journeys of change and transformation.
It’s what I’ve always been doing underneath all the different roles and titles I’ve carried throughout my life.
Every challenge we face is an invitation to connect with our truth.
Every crisis carries within it the seed of a calling.
True transformation reveals strength, purpose, and the light that was already within you.
It’s your resistance to change
that is keeping you stuck, depressed or anxious.
But instead of asking yourself
how do I get better?
first ask yourself
What is keeping me stuck?
-
Maybe you’re going through a burnout or depression.
Or you keep feeling an anxiousness that just won’t leave you.Maybe you feel stuck in a job that doesn’t feel as aligned as it used to, sensing there’s something more,
something else that’s calling you.Or perhaps your relationship feels stagnant
disconnected, misaligned, lonely,
even if nothing is “wrong” on the surface.Life brings us to these thresholds.
Moments that feel too heavy, too complex, unknown,
and too uncertain to move through alone.Big life changes ask for more than strategy.
They ask for community
someone who can witness you, hold space for you, and help you find your footing as you feel things you’ve never felt before
and face steps you never took before.Transformation isn’t something you plan your way through.
It’s an unpredictable crossing.There are blind spots.
There are initiations.
There are questions only you can answer.
One of them is this:
Is your fear of staying stuck growing stronger than your fear of the unknown?
Are you getting tired of being depressed, of surviving?If that question stirs something in you
if it feels like a mirror held up to your momentthen I’m here for you.
-
The Soul of Change is a model that I use to help you navigate the challenges of life and the change you are facing.
It empowers and encourages you to trust that all your struggles hold meaning and can become a doorway to growth, wisdom, and transformation.
-
The strength of the Soul of Change lies in its simplicity. It’s not a tool for control but a guide to awareness.
In a world that teaches us to prioritize control and stability as the path to happiness, we often find that clinging to them during life’s inevitable challenges only deepens our suffering. Obstacles are an unavoidable part of life, and navigating them requires the courage to let go of control. This is the discomfort where we find growth and maturity.
The Soul of Change offers a framework for finding guidance—whether from within or through others—helping you face life’s struggles with awareness, trust, and connection. It transforms your suffering into a pathway toward growth, wisdom, and personal transformation.
New Project Coming Soon
The 4 GATES
of the SHADOW
From Darkness to Wholeness
Coming Soon to Soul of Change
What if the parts of you that feel most difficult—your rage, shame, fear, or control—weren’t mistakes to fix, but doorways to your deeper power?
The 4 Gates of the Shadow is a new framework being developed within the Soul of Change, one that brings structure, language, and compassion to the hidden territories we often avoid. These are not just personal shadows, but also collective wounds passed down through culture, family, and time.
This model invites you into a courageous inner journey through four key thresholds:
The Wound — where we meet the origin of our pain, the false beliefs we carry, and the triggers that still haunt us.
The Defense — where we uncover the masks we wear and the subtle ways we manipulate reality to stay safe.
The Self — where we confront the split between the Lower Self (our reactive patterns) and the Higher Self (our soul potential).
The Transformation — where we begin to embody the gold hidden in the dark, integrating our shadow into soulful, responsible action.
Why does this matter?
Because avoiding our shadow is what keeps us stuck, personally, relationally, and collectively. And in a time of global upheaval, political polarization, and ecological collapse, doing our inner work is no longer a luxury. It’s a necessity. The 4 Gates offer a clear, grounded, and mythically resonant process to help you meet the shadow not as an enemy, but as a teacher.
This is just the beginning.
The full framework will be published soon as part of The Soul Atlas, an upcoming guidebook to transformation through the Soul of Change. For now, know that this work is on its way.
If you’ve ever felt like you’re standing at a threshold, sensing that something deeper is calling,
this is your invitation to enter.
You don’t need certainty to take your next step.
You need courage.
As a transformation coach, I guide people through life’s most uncertain seasons—when the old map no longer fits, and the new one hasn’t yet appeared.
Anxiety feeds on not-knowing. But it’s our resistance to change, our refusal to enter the unknown, that creates our suffering.
Through the Soul of Change model—rooted in depth psychology, mythology, and lived experience—I help you navigate this threshold with honesty, curiosity, and courage.
I offer hope in despair.
Meaning in confusion.
Trust when the path disappears.
You’re not lost—your soul is calling.
Together, we listen.
I invite you to meet life not with control, but with trust.
To see your struggles not as failures, but as invitations.
Because transformation doesn’t begin with having the answers.
It begins with learning how to be present in the questions.
